Master in Marketing at KSE

Language

Ukrainian and English

Format

Offline, on weekends

Program cost

UAH 420,000

Location

Kyiv, KSE Dragon Capital Building

Combining science, business, and technology. The first program in Ukraine based on an evidence-based approach, developed using Byron Sharp's methodology, with a focus on:

Data-Driven Decision-Making: Using Big Data to transform businesses, going beyond analytics

AI Integration: Technology solutions that help businesses stay ahead of market developments

Financial Modeling: Mathematical models to assess the return on every decision

KSE's master's program prepares a new generation of marketers who combine strategy, analytics, and business management

Graduates develop marketing systems, make data-driven decisions, and support sustainable business growth

Current CMOs and Marketing Practitioners seeking to advance into leadership positions

Senior Executives and Entrepreneurs who manage businesses or marketing departments and lack formal, structured marketing education

Managers who lead marketing teams and projects but lack formal, structured marketing education

IT and Product Managers responsible for product portfolios, and startup founders targeting global markets

(01)
Module 1Strategic marketing thinking
✽ Consumer behavior and purchase triggers✽ Customer-centricity, customer understanding, and the customer journey✽ Qualitative research design and in-depth interviews✽ Quantitative surveys: turning hypotheses into concrete decisions✽ Brand strategy✽ Understanding marketing strategy and its connection to business strategy✽ Introduction to the SOSTAC model✽ Systems for monitoring and measuring strategy implementation✽ Brand architecture and portfolio pricing✽ Positioning and rebranding✽ Integrated marketing communications✽ Pricing✽ The relationship between brand equity and profit margins
(02)
Module 2Building systems for growth and scaling
✽ Digital marketing and analytics. performance marketing tools across offline and online channels. End-to-end analytics✽ Aggressive growth strategies. growth marketing: funnel analysis, retention, referral loops, and virality. Defensive strategies✽ Go-to-market tools. startup marketing and mvp development. Marketing under uncertainty
(03)
Module 3Cross-functional integration and leadership
✽ Cross-functional business planning✽ Marketing and commercial operations: joint campaign and quota planning✽ Marketing and finance: P&L, budgeting, and ROI✽ Marketing and product management: building a shared language between functions✽ Marketing leadership: designing marketing department structures for different✽ Critical thinking and decision-making under uncertainty
(04)
Module 4Master's project. Elective courses
✽ B2B Marketing✽ Critical thinking in the age of digital technology and social media✽ Storytelling for startups and innovation projects✽ Global marketing and marketing in Central and Eastern Europe✽ Sustainability and purpose-driven brands✽ Strategic communications for international audiences

Volodymyr Sobolev
CMO at Kovalska
Academic director of the program
Over 12 years of experience in marketing
At PrivatBank, he promoted the bank's key products, innovation projects, and Big Data-based solutions
Participated in the launch of Google Pay and Apple Pay in Ukraine
Worked with Ukrainian brands including Zolotyi Vik, Maxus, EnglishHome, and Luxoptica
Holds a PhD in Economics, with research on measuring retailers' marketing effectiveness, and won gold at the Young Lions Marketers Competition Ukraine

Vira Shcherbakova

Instructor of Strategic Communication for International Audiences, with over 15 years of global experience in strategic communications, PR, management, and team building

Oleksii Liakh

Co-founder of newage. agency and co-developer of the Holistic Analysis methodology. Advises brands on data-driven marketing and developing advertising strategies

Olena Zhehus

Doctor of Economic Sciences, Professor at the Department of Marketing, Founder of the Academy of Marketing Thinking, and Woman of the Year at the Ukrainian Brand Awards 2026, as recognized by Bis.CO.

Ivan Filippov

Strategy Director and Partner at creative agency banda

Kateryna Pautova

Crisis Management Advisor to Ukrainian Entrepreneurs and Consultant in Sales, Commerce, Marketing, Assortment, and Pricing Strategies, with 25 years of management experience

Halyna Brazhynska

Head of CX at Kovalska, specializing in strategic Customer Journey design and optimization across B2B and B2C segments

Anton Novokhatnii

Chief Financial Officer, ranked among Ukraine's top 3 CFOs in 2022, with expertise in finance digital transformation, FP&A, and corporate finance

Kateryna Andrieieva

Senior Marketing Research Manager at Kyivstar, with 14 years of experience helping businesses make decisions based on marketing research data

Mariia Fronoshchuk

Independent Consultant in Applied Behavioral Science, Behavioral Economics, and Behavior Change, with experience in the United Kingdom, Ukraine, Germany, the United States, and Ghana. Senior Behavioral Science Consultant

Joachim Bentz

Former CMO at Beiersdorf and Imperial Tobacco, former partner at creative digital agency ISD Group, and advisor to executive teams

Oleksii Shebanov

Developer of the Marketing Product Management and Startup Marketing & MVP Launch courses

Anna Buts

Head of Marketing (AdTech & MarTech) at Star, mentor at Projector Institute, and expert in B2B Product Marketing, Demand Generation, and Go-to-Market strategies

Academic director Volodymyr Sobolev with professor Byron Sharp, Ehrenberg-Bass Institute, Adelaide University

Academic director of the program: Volodymyr Sobolev
A graduate of Professor Byron Sharp's How Brands Grow Live program at the Ehrenberg-Bass Institute (University of Adelaide)
The program follows an evidence-based marketing approach, using data and scientific research to guide decisions and evaluate market trends
Volodymyr Sobolev completed the How Brands Grow Live program at the Ehrenberg-Bass Institute, a leading international marketing research center where Byron Sharp's principles were developed and are now used by global companies
This experience provided the foundation for Ukraine's first master's program in marketing built on evidence-based marketing principles

(01)
Develop marketing strategies and translate them into concrete tactical actions that deliver business results
(02)
Build integrated marketing systems that support and scale businesses in changing market conditions
(03)
Analyze the characteristics of B2B businesses and develop marketing solutions that support growth through complex, extended sales cycles
(04)
Apply growth marketing approaches by developing hypotheses, testing them, and scaling successful solutions to improve marketing campaign performance
(05)
Work in startup environments, rapidly assess markets, define value propositions, and identify growth channels that support sustainable business development
(06)
Build, develop, and manage marketing departments, adapting their structures and processes to market challenges
(07)
Lead marketing through influence, using communication, analytical, and entrepreneurial skills

I want a Master's in Marketing from KSE to carry the same weight in business as being a "navy seal". Someone who can take control of a situation and use the right combination of technical and interpersonal skills to build marketing systems that support business growth.

Volodymyr SobolevAcademic Director of the Program, CMO at Kovalska

A KSE BS Master in Marketing graduate has the capabilities of a marketing director, thinks strategically, works with data, and understands marketing as a system for managing demand, brands, and company growth

37%

of current Fortune 500 CEOs have marketing experience in their career backgrounds

10%

of departing CMOs move into CEO positions

Marketing leadership positions in the Fortune 500

Source:Spencer Stuart's 2025 CMO Tenure Study

What marketing professionals does the market need?

Kateryna Zagoriy

co-founder of the Zagoriy Foundation

The biggest shortage I see is professionals who think in terms of markets rather than channels and tools. People who understand, or are willing to learn, how business economics work; who operate across product, pricing, distribution, and communications; and who can shape a company's market position

Read more
Most companies today devote too much effort to communications and too little to understanding their markets

Olha Zakharova

CMO at KSE

Over my years working in media and energy, I've seen how quickly the role of marketing changes.The market is now moving toward data-driven and AI marketing, with decisions based on analytics, behavioral data, and technology

Read more
For example, in the media industry, algorithms, audience data, and personalization increasingly determine content and distribution. Following energy market liberalization, marketing expanded from communications into a strategic business function. This includes analyzing consumption data, developing B2B and B2C brands, and implementing complex infrastructure projects in changing markets.
Businesses increasingly need strategists who can combine marketing, technology, and business thinking: define market positioning, work with data, and understand and forecast how marketing decisions affect the growth of a company or institution

Oleksandr Denysov

commercial Director at FC Polissya

The main challenge for marketers today is to outperform artificial intelligence. AI can analyze data faster, but creating meaning, understanding context, and making strategic decisions remain human responsibilities. Marketers therefore need to develop a new way of thinking

Read more
Education at KSE Business School helps develop this combination of strategy, technology, and leadership, which modern marketing requires

Serhii Malyk

creative Director and Founder of Angry Agency

The market needs marketers who are ready to take full responsibility for marketing. They need to think beyond communications campaigns and consider the product, customer experience, pricing, distribution, sales, and financial results

Read more
The market needs marketers who can say, "I don't know". Their role requires them to recognize the limits of their knowledge, seek other perspectives, and focus on the decisions that matter, rather than personally managing every detail, such as editing headlines on outdoor advertisements.
Today's marketers, and tomorrow's, need to identify where a business can grow, bring together the right people, give them room to do their work, represent the brand, and lead

Questions and answers

What is the program format?
Classes take place in person at the KSE Dragon Capital Building in Kyiv. Sessions are held twice a month over two days, Saturday and Sunday
What diploma will I receive upon graduation?
You will receive a state-recognized master's diploma in Marketing. The MSc in Marketing degree from KSE Business School confirms your expertise in analytical marketing and strategic management, as well as your readiness for executive roles
Can I combine the program with full-time employment?
Yes. The program was designed for working professionals. Classes take place on weekends, allowing you to apply what you learn directly to your work throughout the program
Are grants available for this program?
The program does not offer grant-funded places in 2026
What is the Master's Project and how does It work?
The Master's Project is a final practical assignment in which you develop a marketing strategy or address a specific business challenge for your company or startup. You work under the mentorship of faculty with industry experience and receive feedback from market experts
When does the application period begin?
The program begins in October 2026. You can submit your application now to receive updates as soon as they become available
How many students are in each cohort?
Each cohort has 20–25 students. The program includes practical work on real projects and individual reviews of each student's work
Who teaches in the program?
The Master in Marketing faculty includes business practitioners, experienced marketing directors, and communications professionals working in Ukrainian and international markets. They make key marketing and business decisions within their companies and share their expertise and experience with students
What happens if an air raid alert starts during class?
If an air raid alert is announced, students and faculty move to the shelter inside the KSE Dragon Capital Building and continue classes there. KSE facilities have generators and a continuous internet connection

What makes this program different?

Who is this program for?

International methodological foundation

Trends

Classes take place in person at the KSE Dragon Capital Building in Kyiv. Sessions are held twice a month over two days, Saturday and Sunday

You will receive a state-recognized master's diploma in Marketing. The MSc in Marketing degree from KSE Business School confirms your expertise in analytical marketing and strategic management, as well as your readiness for executive roles

Yes. The program was designed for working professionals. Classes take place on weekends, allowing you to apply what you learn directly to your work throughout the program

The program does not offer grant-funded places in 2026

The Master's Project is a final practical assignment in which you develop a marketing strategy or address a specific business challenge for your company or startup. You work under the mentorship of faculty with industry experience and receive feedback from market experts

The program begins in October 2026. You can submit your application now to receive updates as soon as they become available

Each cohort has 20–25 students. The program includes practical work on real projects and individual reviews of each student's work

If an air raid alert is announced, students and faculty move to the shelter inside the KSE Dragon Capital Building and continue classes there. KSE facilities have generators and a continuous internet connection