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Ukrainian companies in the EU market: opportunities and risks. An online lecture by KSE Business School

European integration opens up access to new markets, international partners, and investment opportunities for Ukrainian companies. At the same time, business leaders must navigate new regulatory requirements, increased competition, and the risks associated with international operations.

    News

    November 13

    Reading time: 4 min

Проєкт рідко провалюється в день дедлайну. Зазвичай проблеми видно ще на старті: команда розмито формулює ціль, не розподіляє ролі й не закладає ризики в план. Далі вона гасить пожежі, терміни зсуваються, а бюджет закінчується раніше, ніж робота.

To take advantage of opportunities in the European market, executives need to understand how financing instruments, investment guarantees, and EU regulatory mechanisms work.

These topics will be at the centre of the online lecture “European integration: opportunities and new Challenges for Ukrainian businesses” on December 1. Participants will learn about changes already affecting Ukrainian companies and discuss how to incorporate them into their business strategies.

Key topics will include:

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Where Europe is directing investment and which financing instruments are available to Ukrainian companies

How to attract European partners during the war and manage risks through insurance mechanisms

How EU regulations on artificial intelligence and defence technologies affect the European market

Which regulatory changes, standards, and competitive challenges businesses should prepare for now

Speaker

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Mariia Holub

An expert in bilateral relations between Ukraine and the EU, a government relations adviser, and an alumna of the MBA program at KSE Business School.
She will examine European integration from a business decision-making perspective, focusing on access to financing, international expansion, risk management, and adaptation to new regulations.

Who should attend?

Business owners, CEOs, senior executives, and managers responsible for international expansion, investment, and corporate strategy.
The lecture and discussion will be followed by a Q&A session, where participants can ask the expert questions about challenges facing their own companies.

Event Details

Date: December 1, 2026, at 19:00 (Kyiv time)
Format: Online via Zoom, free of charge with prior registration

Language: Ukrainian

The lecture and discussion will run until 20:00, followed by a Q&A session until 20:20.

Register for the lecture: